March 06, 2020
Elephant House Cream Soda, once more clinched the coveted “Beverage Brand of the Year” at the recently held SLIM-Nielsen People’s Award, achieving an unparalleled feat by winning the biggest beverage award for the night for the 14th consecutive time since the inauguration of the SLIM-Nielsen People’s Awards in 2006. The award is a true reflection and exhibition of the consumer sentiment which places Elephant House Cream Soda as a well-loved, trusted household brand and is an acknowledgment of the brand’s position in the hearts and minds of the consumers.
Cream Soda also won the “Youth Beverage Brand of the Year” wherein the brand has dominated the category for numerous years, reaffirming it as a youthful and innovative brand catering to the very likes of the young generation.
The SLIM-Nielsen People’s Awards, an initiative of the Sri Lanka Institute of Marketing (SLIM) and the Nielsen Company Lanka (Pvt) Ltd has conducted the Annual People’s Awards since 2006 with a unique and novel concept of engaging with the general public audience as the primary panel of judges. Stretching over a vast array of categories, the People’s Awards event is a key highlight in the marketing arena. Intensive surveys are conducted among a broad and varied spectrum of the population to understand and discover the “top-of-mind” recall for all known brands, organisation and personalities.
“It is indeed our privilege and honour to be awarded year on year by our beloved consumers. Elephant House Cream Soda has achieved a wonderful accolade through these wins, displaying incredible brand recognition and loyalty granting us a remarkable competitive edge in the market. It’s a clear indication that Elephant House Cream Soda as a brand has evolved over the years and captured the true essence of youthfulness and vitality, making it a fun and youthful brand”, commented Dilshani Edirisinghe – Head of Marketing Beverages, Ceylon Cold Stores.
Commenting on the success of the awards, Daminda Gamlath – President, Consumer Foods Sector of John Keells Holdings stated, “ Being loved by fans throughout these years places Elephant House Cream Soda at the forefront of the industry. We are grateful to our enthusiastic and loyal consumers for establishing the brand as the preferred beverage amidst all the competition and crowd in the market. We will continue with brand innovation and improvements to bring the best of all to our consumers.”